Developing an online business is more than just creating an eCommerce site on popular open-source platforms like Magento, wooCommerce, or NopCommerce.
A successful eCommerce business is not just about technology. You need to understand the complete cycle of online business. You need a partner that blends technology with business imperatives.
ECommerce applications require carefully understanding not just of the external factors relating to the market size, customer segments, and competition but also to internal resources for content creation, order management, inventory planning, pricing, and promotions.
Digital marketing plays a very vital role as putting up an online shop is far easier than driving traffic that meets conversion goals. It requires capital for search engine optimization, digital advertising, Google Adwords campaigns, analytics, and social media management.
